I’m Simone, the founder of Yae Beauty Co, a brand born from my lifelong passion for design and skincare. For over 25 years, I’ve poured my creativity into graphic and web design, with a particular love for packaging. This sparked a dream to merge my design expertise with my passion for clean, effective skincare.

My journey began with our first product, the Bio Collagen Face Mask. After navigating peri-menopause, I noticed dramatic changes in my skin, particularly with extremely dry skin (among the long list of other things). Living in New Zealand, I struggled to find effective solutions with safe ingredients that delivered real results.

Building on the success of our Collagen Mask we added our lash and brow growth serums and continue to expand our range with new products coming in 2026.