This Privacy Policy explains how Yae Beauty Co ("we", "us", or "our") collects, uses, stores, and shares your personal information when you visit our website www.yae.co.nz ("Site"), use our services, make a purchase, or contact us about our Site (collectively, the "Services"). In this policy, "you" refers to you as a user of our Services, whether you’re a customer, website visitor, or someone whose information we’ve collected under this policy.

Please read this Privacy Policy carefully to understand how we handle your information.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. When we do, we’ll update the “Last updated” date and post the revised policy on our Site. If required by New Zealand law, we’ll notify you of significant changes.

How We Collect and Use Your Personal Information

We collect personal information to provide our Services, such as processing orders, improving your shopping experience, and responding to your inquiries. The information we collect depends on how you interact with us, like browsing our Site, subscribing to our newsletter, or contacting us.

We only collect information necessary for the purposes outlined below and handle it in line with New Zealand’s Privacy Act 2020.

What Personal Information We Collect

Information You Provide Directly

When you use our Services, you may give us:

• Contact details: Name, email address, phone number, and postal address (e.g., when you place an order or fill out our Contact form).
• Order information: Name, billing and shipping addresses, payment details (processed securely via Shopify Payments), email, and phone number.
• Account information: Username, password, and security details if you create an account on our Site.
• Shopping preferences: Items you view, add to your cart, save (e.g., loyalty points, gift cards), or review (e.g., on our Reviews page).
• Communication details: Information you share when contacting us, such as through our Contact page, FAQ inquiries, or customer support requests (e.g., Wholesale or Stockists inquiries).

You can choose not to provide certain information, but this may limit your ability to use some features, like subscribing to our newsletter or placing an order.

Information We Collect Automatically

When you use our Site, we may collect:

• Usage data: Information about how you interact with our Services, including your IP address, browser type, device details, pages visited (e.g., About, Shipping), and time spent on our Site.
• Cookies and tracking: We use cookies and similar technologies to improve our Site, remember your preferences, and analyse usage (e.g., to optimise our Subscribe or Manage Subscription pages). See our Cookies section for details.

Information from Third Parties

We may receive information from third parties who help us run our Services, such as:

• Shopify: Our platform provider, which processes data like order details or account activity.
• Payment processors: They collect payment information (e.g., credit card details, billing address) to process your orders securely.
• Analytics providers: Tools that help us understand how visitors use our Site (e.g., Google Analytics for traffic on our FAQ or Stockists pages).

We ensure third parties handle your information in line with this Privacy Policy.

How We Use Your Personal Information

We use your information to:

• Deliver Services: Process orders, ship products (as outlined on our Shipping page), manage your account, handle returns, and provide customer support (e.g., via Contact or FAQ).
• Personalise Your Experience: Show relevant products, save your preferences (e.g., loyalty points), or tailor content based on your browsing (e.g., items viewed on our Site).
• Communicate: Send order updates, respond to inquiries (e.g., Wholesale applications), or contact you about your subscription (e.g., Manage Subscription).
• Market and Promote: Send newsletters (if you’ve subscribed via our Subscribe page), promotions, or ads, with an option to unsubscribe anytime.
• Improve Our Site: Analyse usage to enhance features, like making our Reviews or Stockists pages more user-friendly.
• Ensure Security: Protect against fraud, secure your account, and maintain a safe shopping environment.
• Meet Legal Obligations: Comply with New Zealand laws, such as tax reporting or privacy regulations.

Cookies

We use cookies to make our Site work better, remember your settings, and understand how you use our Services. For example, cookies help us:

• Keep you logged in to your account.
• Track items in your cart.
• Analyse visits to pages like About, Contact, or FAQ.

You can manage cookies through your browser settings, but blocking them may affect how our Site works (e.g., saving preferences on Manage Subscription). For more on Shopify’s cookie practices, visit Shopify’s Cookie Policy.

We also respect browser signals like Global Privacy Control (GPC). If enabled, we’ll treat it as a request to opt out of targeted advertising for your device or browser.

How We Share Your Personal Information

We may share your information in specific cases to provide our Services or meet legal requirements, including:

• Service Providers: With trusted partners like Shopify (for hosting), payment processors (for secure transactions), shipping companies (for delivery, as noted on our Shipping page), or analytics tools (to improve our Site).
• Business Partners: With marketing or advertising partners to show you relevant offers, only with your consent (e.g., via Subscribe page sign-ups).
• Affiliates: Within our company group to manage our business effectively.
• Legal Compliance: To meet legal obligations, like responding to court orders, or to protect our rights, users, or Services (e.g., fraud prevention).
• Business Transfers: If we sell or merge our business, your information may be transferred, but we’ll notify you as required.

We don’t sell your personal information to third parties for profit. Any sharing is for operational purposes or with your permission.

User-Generated Content

If you post reviews (e.g., on our Reviews page) or other content, it may be publicly visible. We’re not responsible for how others use public information you share, so please be cautious.

Third-Party Websites

Our Site may link to external sites (e.g., social media or payment gateways). We’re not responsible for their privacy practices, so check their policies before sharing information.

Children’s Privacy

Our Services are not for children under 16, and we don’t knowingly collect their information. If we learn a child’s data was collected, we’ll delete it promptly. Contact us if you believe this has happened.

Security and Retention

We take reasonable steps to protect your information using Shopify’s secure platform, encryption, and access controls. However, no system is 100% secure, so we can’t guarantee absolute protection.

We keep your information only as long as needed to:

• Provide Services (e.g., process orders, manage subscriptions).
• Meet legal requirements (e.g., tax records for 7 years under NZ law).
• Resolve disputes or enforce agreements.

When we no longer need your information, we securely delete or anonymise it.

Your Privacy Rights

Under New Zealand’s Privacy Act 2020, you have rights to:

• Access: Ask what personal information we hold about you.
• Correct: Request updates to inaccurate information.
• Delete: Ask us to delete your information, unless we need it for legal or operational reasons.
• Opt Out: Unsubscribe from marketing (e.g., newsletters via Subscribe) using the “unsubscribe” link in emails or by contacting us.
• Complain: Raise concerns about how we handle your information.

To exercise these rights, contact us at sales@yae.co.nz or use details below. We may need to verify your identity (e.g., email or order number) before responding. We’ll reply within 20 working days, as required by NZ law.

Complaints

If you’re unhappy with how we handle your information, please contact us first. If we can’t resolve your issue, you can contact the Office of the Privacy Commissioner in New Zealand:

• Website: www.privacy.org.nz
• Email: enquiries@privacy.org.nz
• Phone: 0800 803 909

International Data Transfers

Your information is primarily processed in New Zealand, but some service providers (e.g., Shopify, based in Canada) may store or process data overseas. We ensure these providers meet NZ privacy standards through contracts or certifications.

Contact Us

For questions, to exercise your rights, or to raise concerns, contact us:

• Email: sales@yae.co.nz
• Address: Yae Beauty Co, 9 Sargeson Way, Kaiwharawhara, Wellington 6035, New Zealand
• Phone: Available on our Contact page

We, Yae Beauty Co, are the information controller under New Zealand’s Privacy Act 2020.